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Nike_Summer_Ad_v3.mp4
video · Apr 7, 2026
Strong neural engagement. Top 12% of analyzed creatives this month.
78.3%
Win
91.2%
Retention
Low
Cog. Load
This creative achieves exceptional visual cortex activation (89%) with strong emotional resonance. The opening 3 seconds drive peak amygdala response. Recommend testing a stronger CTA overlay in the final frame.
Strong hook
First 2s drive peak attention
Weak closing
CTA competes with visuals
The Brain Score combines attention capture, emotional engagement, memory encoding, and cognitive load into a single 0–100 metric. Know instantly if your ad will perform — before spending a single dollar on media.
Brain Region Activation Map
Predicted BOLD signal intensity relative to baseline resting state across 70,000 simulated voxels.
High — strong visual processing engagement
Emotional intensity driving memory encoding
Moderate — room for clearer decision framing
Good novelty response, memorable content
Music track under-utilized, consider voice
Emotional Fingerprint
84
Excitement
76
Curiosity
69
Trust
Brainer simulates 70,000 brain voxels across the visual cortex, amygdala, prefrontal cortex, hippocampus, and more. Each region includes a neuroscience explanation and specific tips to increase activation.
The emotional fingerprint maps exactly which feelings your content triggers — and how each one drives viewer behavior and conversion.
AI Optimization Plan
Add pattern interrupt at 0:03
highInsert a visual cut or motion shift to spike anterior cingulate activation and prevent scroll-past behavior.
Add a quick-cut or zoom at the 3-second mark
Use contrasting color flash for 200ms
Follow with product close-up
Increase emotional stakes
mediumAmygdala activation is moderate. Add urgency or personal relevance to boost memory encoding by ~18%.
Add time-sensitive language
Show before/after transformation
Simplify closing frame
lowCognitive load spikes in the last 2 seconds. Remove competing elements so the CTA gets full prefrontal cortex attention.
Remove background motion in final frame
Implementing all 3 recommendations is predicted to increase Brain Score from 82 to ~91 (+11%) and Win Rate from 78% to ~87%.
Every analysis includes a prioritized action plan with step-by-step instructions. Each recommendation targets a specific brain region and comes with an expected improvement estimate backed by neuroscience.
Powered by Meta's TRIBE v2 — trained on 1,115 hours of fMRI data from 700+ subjects
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